La Vie Claire
BtoC Loyalty Programm
Loyalty program
The client’s challenge
To create a sense of community around the bio products that goes beyond the brand itself.
The proposed solution
A relationship program leveraging customer knowledge and creating a seamless shopping experience across the brand’s physical and digital platforms.
The highlights
Deployed across 275 stores in less than 6 months
“
The work done on the customer knowledge and customization of the program offers us considerable opportunities, allowing us to deliver a fluid experience, while engaging our customers on each point of contact !
Bénédicte Canard
CRM & Digital Manager - La Vie Claire
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